The Buy Box Analysis in Productchimp shows how often a seller controls the Buy Box over a selected time period—not how many sales they make. A high Buy Box percentage indicates visibility and opportunity, but it does not guarantee actual purchases. The data provided is based on time-based estimates, not confirmed sales volume.
What Is Buy Box Ownership?
In Productchimp, Buy Box ownership reflects the percentage of time a seller holds the Buy Box on a product listing. This is displayed in the Buy Box Analysis Panel, where you can review seller performance over different timeframes (e.g., 30, 90, or 180 days).
For example, if a seller shows 87% Buy Box ownership over 30 days, it means they controlled the Buy Box for 87% of that period—not that they made 87% of the total sales.
How to Interpret the Buy Box Analysis Panel
From the image below, you can see:
- Amazon.com holds 87% of the Buy Box over the selected timeframe
- Suppressed accounts for 13%, meaning no seller was awarded the Buy Box during that time
- The average price is displayed alongside each seller
What Does “Suppressed” Mean?
When the Buy Box is marked as “SUPPRESSED”, it means no seller is currently eligible to win it. This usually happens when pricing is considered too high or too low by Amazon’s standards. During this time, customers can still view the product, but the Buy Box is not shown. For more info about Suppressed items click here.
Does Buy Box Ownership Guarantee Sales?
No—holding the Buy Box does not guarantee sales.
While having the Buy Box increases visibility and improves the chances of making a sale, it is not directly tied to actual purchase volume. Sales depend on multiple factors, including:
- Product demand
- Market competition
- Pricing strategy
- Customer behavior
Productchimp provides estimated insights based on Buy Box control time, but it cannot predict how many sales will occur.
Key Takeaways
- Buy Box % = time-based ownership, not sales share
- High Buy Box control improves visibility, not guaranteed conversions
- “Suppressed” means no active Buy Box winner
- Data shown in Productchimp is analytical, not predictive of sales volume
FAQs
If I have a high Buy Box percentage, will I get more sales?
Not necessarily. A higher percentage increases your exposure, but actual sales depend on demand and other external factors.
What does the 87% Buy Box figure represent?
It means the seller held the Buy Box for 87% of the selected time period—not that they made 87% of the sales.
Why is the Buy Box sometimes suppressed?
The Buy Box may be suppressed if Amazon detects pricing issues, such as prices being too high or unusually low.
Can Productchimp predict how many sales I will get?
No. Productchimp provides estimates based on Buy Box data, but it cannot forecast exact sales volume.
How can I improve my chances of winning the Buy Box?
You can optimize your pricing, maintain good seller metrics, and ensure consistent stock availability—but winning the Buy Box still doesn’t guarantee sales.