New to ProductChimp? This short video walks you through everything you need to run your first product analysis — from setting up your Settings to reading the results.
What the video covers
- Settings — configure your costs and preferences first so your analysis numbers are accurate
- Searching for a product — paste an ASIN, UPC, ISBN, EAN, or keyword into the search box
- The analysis dashboard — Quick Info, Product Info, Profit Calculator, Price History (Keepa charts), Offers, and Buy Box
- Storefront Reverse Search — explore what other sellers are selling
- AI Decision Guide — get a clear buy/skip recommendation
- Chrome extension — analyze products directly from retail sites
- Saved collections — save products to review later
Recommended first steps
- Set up your Settings (this shapes all your profit calculations)
- Run your first product analysis
- Review the analysis and save anything interesting to a collection
- Install Productchimp Chrome Extension
Prerequisites
Before launching your product evaluation workflow within ProductChimp, ensure the following requirements are met:
Active ProductChimp Account: A valid registration and login session on the ProductChimp application platform.
Google Chrome Browser: Essential for optimal interface responsiveness and for utilizing the native ProductChimp Chrome Extension.
Configured Settings Profile: Your baseline business parameters must be established inside the application settings to eliminate generic estimations in favor of accurate, customized math.
Tool Description & Core Functionality
ProductChimp provides a high-fidelity environment for e-commerce operators, sourcing professionals, and product managers to vet Amazon listings with speed and precision. The platform's multi-layered analytical framework is split into five key operational components:
1. Baseline Configuration & Profile Management
To secure pinpoint accuracy across all dynamic calculations, users must first populate their ProductChimp Settings. This area anchors metrics directly to your specific business ecosystem. Configurable parameters include your target Amazon marketplace, fulfillment modality (FBA vs. FBM), and custom Inbound Placement settings.
Additionally, users can input granular internal financial metrics such as inbound shipping costs per pound, prep fees, storage duration variables, and targeted Best Sellers Rank (BSR) and Return on Investment (ROI) thresholds. For sellers managing distinct sourcing strategies or separate legal entities, the Manage Profiles feature allows you to save and swiftly toggle between multiple operational profiles before executing a search.
2. Multi-Modal Product Sourcing & Discovery
ProductChimp accepts four distinct search protocols to streamline how listings are pulled into the system for vetting:
Amazon Hyperlinks: Accepts direct pasting of both long-form standard URLs and shortened product links.
ASIN & ISBN: Standard Amazon Standard Identification Numbers or International Standard Book Numbers for media and literary products.
UPC & EAN: Universal Product Codes or European Article Numbers located directly beneath the product's physical barcode, enabling seamless validation across international marketplaces.
Product Title Queries: A keyword-driven title search that previews up to the top eight relevant Amazon listings matching the query, allowing users to isolate the exact listing needed for breakdown.
3. The Interactive Product Analysis Dashboard
Upon choosing a product, users are routed to a centralized, multi-widget terminal providing an all-encompassing listing overview:
Quick Info & Alerts Widget: Delivers critical operational indicators, including your personal category selling eligibility, and immediate visual flags for high-risk attributes like intellectual property (IP) disputes, active listing variations, oversized parameters, meltable characteristics, and inbound placement constraints.
BSR & Velocity Analytics: Displays the product's real-time Best Sellers Rank alongside its exact percentage position within its broader category hierarchy, estimated monthly unit velocity, and a dynamic Max Cost threshold outlining the maximum purchase price tolerable to protect your target ROI.
Dynamic Profit Calculator: A live matrix that updates instantly as you adjust suppliers' promotional discounts, cost prices, target sale prices, fulfillment channels, and storage intervals. It unifies Amazon's referral and storage fees with your internal costs, instantly updating net profit, ROI, profit margin percentage, and break-even targets.
Historical Recordkeeping: Tracks chronological modifications via the Profit Calculation History pane. Users can affix custom notes to individual pricing tests (e.g., “Sourced from Walmart”) and preserve viable opportunities directly inside organized categories via the Saved to Collections panel.
4. Predictive Sourcing via Storefront Stocking
Beyond isolated listing lookups, ProductChimp excels at reverse-sourcing pipelines via integrated Offers and Buy Box Analysis widgets. Users can examine historical competitor metrics spanning 30, 90, and 180 days. Crucially, every competitor's merchant name functions as a live hyperlink. Clicking a competitor triggers a comprehensive storefront stocking protocol, loading a dedicated page containing their entire active Amazon inventory. Users can filter this competitive intelligence by specific brand or category, leveraging other successful sellers as templates to construct a highly profitable sourcing funnel.
5. Automated Extensions & Machine Intelligence
For immediate oversight, the Ask My AI Guide feature evaluates all dashboard metrics against your profile criteria to deliver automated pros, cons, and a definitive sourcing recommendation. Furthermore, the ProductChimp Chrome Extension brings this environment directly onto native Amazon product pages, automatically rendering identical backend analytical dashboards as you browse.
FAQs
Why does ProductChimp insist on adjusting Settings before searching?
Standard generic estimators often fail due to volatile individual variables. By establishing your specific fulfillment protocols, internal prep fees, and shipping metrics first, ProductChimp guarantees that every subsequent margin, payout, and ROI projection reflects your precise operational reality rather than a generic industry average.
What is the purpose of the "Max Cost" metric on the dashboard?
The Max Cost is a mathematically derived ceiling calculation. Based on current Amazon fees, active buy box prices, and your specified target ROI percentage, it marks the exact point above which a supplier's purchase price will render the product unprofitable relative to your business standards.
How does the storefront stocking/reverse search feature work?
Within both the Offers and Buy Box matrices, clicking a merchant's name extracts their unique seller identifier and queries their current active Amazon catalog. ProductChimp aggregates this competitive data into an itemized inventory layout, enabling you to spy on and reverse-engineer successful catalogs.
Can I look up products that do not have standard Amazon URLs?
Yes. ProductChimp is fully cross-functional and can parse searches executed via standard ASINs, text-based keyword product titles, standard UPC barcodes, or global EANs for European nodes. You can also scan a physical barcode using the mobile app, which is fully supported in the mobile web version as well.
How does the Chrome Extension interact with my main account?
The extension syncs directly with your account profile. As long as you are logged in, browsing any listing on Amazon will automatically prompt the extension to run an on-page breakdown utilizing your pre-configured settings, criteria, and custom profiles.