Storefront Reverse Search lets you analyze a competitor's entire Amazon catalog from inside ProductChimp. Click any seller name in the Offers or Buy Box Analysis panels to open their Seller Info page: store details, top brands, category breakdown, and a full product list with offers and Keepa charts, all matched against your saved buying criteria.
Prerequisites
An active Productchimp account (with paid subscription or active trial).
An Amazon product to begin the search with (ASIN, Amazon URL, UPC/EAN, barcode to scan with mobile).
How does it work?
Instead of researching one product at a time, Storefront Reverse Search pivots from a single listing to the full seller behind it.
On any product analysis page, seller names in the Offers and Buy Box Analysis panels are clickable links:
Clicking on any of them opens the Seller Info page, which shows:
- Store Details — store name, rating %, rating count, and total active ASINs.
- Brands & Categories — the brands this store sells most and how its inventory splits across Amazon categories.
- Product List — every item in the store, shown 8 at a time with a Show More link. Each product includes price, Max Cost, BSR, estimated monthly sales, and a green/red match against your saved profit, ROI, and BSR criteria.
Results are shown for the marketplace set in your Settings.
This sellers products can be filtered by the Top Brands or by the Categories he is selling - click on either to view the relevant products:
Selecting a product reveals its current offers (seller, price, profit, ROI, FBA/FBM) alongside its KEEPA price and rank history, as well as full product analysis info in a side bar — no need to run a separate search:
In the "Top Offers" column, hovering over a seller shows their name, rating, and reviews. Clicking it opens their store analysis, allowing you to discover additional sellers from any product:
FAQs
Where do I access Storefront Reverse Search?
Click any seller name in the Buy Box Analysis panel on a product page.
Does browsing a storefront use my scan quota?
No — viewing a seller's page and product list doesn't consume your search limit.
Which marketplace is the data from?
The marketplace selected in your Settings. Change it there to view the seller on a different marketplace.
Why do I see "Seller not found"?
There's no data for that seller on your current marketplace. Try switching marketplaces in Settings.
How is profitability calculated?
Each product is automatically checked against the profit, ROI, and BSR thresholds saved in your Settings, so you can spot matching leads at a glance.